Giclée Club

Giclée Club is an online printing service that offers visual artists Fine Art prints of their works – packed, branded and delivered anywhere in the world within a couple of clicks. I was inspired by the term "Giclée," synonymous with the highest museum-quality printing, to create a brand identity that resonates with visual artists seeking excellence. The platform's identity draws from the classical test print page, where all the design elements derive from the Giclée Club logo. The acute accent on the "é" became a key symbol, representing the brand’s French roots and commitment to refinement. The broad, gradient-rich colour palette captures the endless possibilities of Giclée printing, ensuring both artists and art lovers experience visual satisfaction. This project emphasised the importance of cohesive product branding, where its e-commerce platform was meticulously designed to align with and enhance the overall brand identity.

My roles


NAMING

CREATIVE STRATEGY

BRAND DESIGN

VISUAL DESIGN

PRODUCT, UX/UI DESIGN

ART DIRECTION

PROJECT MANAGEMENT

BRANDING

CREATIVE STRATEGY

DIGITAL DESIGN

VISUAL DESIGN

BRAND STRATEGY

COMPETITION RESEARCH

DESIGN MANAGEMENT

BRAND IDENTITY

VISUAL DESIGN

PRODUCT DESIGN

DIGITAL ILLUSTRATION

ANIMATION

WEB DESIGN

ART DIRECTION

PRODUCT DESIGN

PROJECT MANAGEMENT